Yesterday I explained what Semantic Indexing was all about and today I want to talk about what you need to do if you want to succeed on the search engines that are using this technique (like Google). Lets take Google as an example for this post. If you want to succeed on Google then it is important that you show Google that your website is relevant to your topic. Here are some things that you can do to show search engines that your site is relevant:
Use a meaningful site architecture
Use a logical system to organize your website content. Create content sections that deal with different parts of your main topic and make sure that everything that is related to your topic is mentioned on your web pages.
Make sure that your web pages are put in the right categories on your website and that it’s easy to find the different categories.
Use web pages that use different relevant search terms
If you’re targeting the search term “used cars” you should also create pages that are relevant to “auto”, “suv”, etc.
Get links from pages that are semantically relevant to yours
If you’re selling cars then the “Cars” web page that links to your site should not be about the movie. Links from topically related pages will be semantically beneficial to your site.
Find out why other pages rank higher than yours
If you ever asked yourself why another page has been ranked higher than yours although you perfectly optimized your pages for your search terms then you should analyze the inbound links of the top ranked pages.
The number and the authority of inbound links are important. However, it’s also important that the links come from semantically and topically related pages.
Don’t focus on a single keyword when optimizing your pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms. In addition, it’s important that the links to your website come from topically related pages so that search engines put your website in the right context.
Share: del.icio.us Reddit Google Netscape StumbleUpon Technorati
May 4th, 2007 at 2:40 pm
Great follow up post I like it alot
May 4th, 2007 at 3:51 pm
Thanks Greg !!
May 4th, 2007 at 5:24 pm
Your point of not focusing on a single keyword is a good one. While you should have one or two main target words or phrases for your site as a whole, you should target different phrases with each page of content you have.
Solid post!
May 4th, 2007 at 8:10 pm
[...] Tomorrow I will blog about what you need to do if you want to succeed on the search engines that are…. [...]
May 5th, 2007 at 12:31 am
Thats good because I know I lack then knowledge in this area and could use some tips.
August 12th, 2007 at 5:16 am
[...] King Nomar - Semantic Indexing Continues [...]