Many webmasters don’t know if they should use PPC (Pay Per Click) or that they must focus on better SEO (Search Engine Optimization) rankings. I will give you a summary of the advantages and disadvantages of PPC and tomorrow I will give these of SEO. The best thing is a combination of these two. But lets split them up.
Pay Per Click - Advantages:
- Instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later (which is the case with SEO).
- PPC ads are perfect for time limited offers. If you use SEO for this, big change the offer has expired before you get the rankings.
- You can stop PPC ads at any time.
- PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
Pay Per Click - Disadvanges:
- PPC advertising can become very expensive if you bid on the wrong keywords or if you don’t calculate the maximum bid price correctly.
- Click fraud can be a problem. Not all clickers are potential customers.
If you know any other advantages or disadvantages, please comment them 
Share: del.icio.us Reddit Google Netscape StumbleUpon Technorati
July 5th, 2007 at 2:34 am
My brother and I were thinking about trying to do our first landing page with a PPC campaign. There’s a lot more to it than we thought. We’re definitely going to do more research!
-Gregg
July 5th, 2007 at 3:26 am
do you know of any pay-per-impression services that are worth while?
July 5th, 2007 at 3:27 am
.. i mean, for blogs that aren’t super huge
July 5th, 2007 at 6:20 am
I think that you should do an experment with some sites that you can cook up and see if you are able to make some money off them?
July 5th, 2007 at 7:56 am
Yes, I am going to do that. I already have a site on which I can test.
July 5th, 2007 at 12:29 pm
[...] to many bloggers that think this niche will fall or is getting some troubles. Just keep pulling out useful content and content that is generating links. If you keep doing this and satisfy your readers, I [...]
July 5th, 2007 at 8:05 pm
[...] I wrote about the advantages and disadvantages of PPC. Personally I like SEO more than PPC. Search Engine Optimization is giving you results for the long [...]
July 6th, 2007 at 3:38 pm
One huge disadvantage to PPC is that far too many people and companies seem to be using it in situations where it’s horrible to do so, like at the end of movies (revver.com does that) or even personal blogs. The best PPC campaigns are when the ads are relevant to the content, but as Google Adsense has shown time and time again, they have no idea what ads to display on most people’s personal blog (I’m talking blogs without niches or anything). Thus you end up with a bunch of irrelevant ads never being clicked and nobody wins. That’s where TLA sites come in and start to make an improvement.
July 14th, 2007 at 6:35 pm
[...] this morning I found a post by Nomar at KingNomar.com breaking down the good and bad aspects of PPC. This is something I will use to help me figure out [...]
August 3rd, 2007 at 7:18 am
I work for an SEO company and a lot of clients contact us because they are fed up of spending money on PPC every month as it becomes very costly for them. So they contact us for the optimization of their website, which is a good thing as they can reap long term benefits from it.