Blog comment links are now treated in much the same way as guestbook links. Google is even suggesting a robots.txt coding to prevent any link popularity or PageRank transfer from blog comments to prevent spamming. It’s important to note that blog comments are very different from blog links themselves. The two link types should not be confused, as they are similar to a website’s relationship to its guest book.

- Are links from guest books valuable to obtain?

Guestbook links are usually ignored by the search engine algorithms. Possible exceptions are from theme related sites to the guest book site. Even then, the value to link popularity is very low, if providing any value at all.

- Are Internet directory links helpful to a site’s search engine ranking?

Inclusion of a website in all legitimate Internet directories is good for adding PageRank and theme relevant links to a website. Prestigious links, such as those in The Open Directory Project http://www.dmoz.org , better known as DMOZ, are especially valuable. Other secondary directories offer important links as well.

- Is the Google toolbar inbound link total and PageRank accurate?

The PageRank displayed on the Google toolbar is thought to be several months out of date. Google says the green line display is “for entertainment purposes only,� and not to be given too much importance. The inbound link total is only a sampling of the total inbound links, and not all incoming links.

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