You have to fulfill a need for information on your website. If you do not, your SEO campaign is sure to run into problems. You cannot afford lame content that has searchers lazily hitting the back button to leave your website. If you have a blog, like this one, you have to get blog posts up at least 4/5 times a week. Search engines like Google will give your blog extra attention when you update it a lot, which result in more indexed pages.
Sufficiently Interesting
Your content must be sufficiently interesting. An article that says “Ugly Websites Sell� is more entertaining and interesting to readers than “Build Trust in your Site�. Even if both articles both have exactly the same content, the “Ugly� article will get more attention and hits over the long term!
Creating buzz with your content is one of the best ways to get quality one-way links coming in, as people comment on your article and air their views on forums and blogs all over the web.
Search engines need content to remain in business. If you want to rank for particular keywords you need to be sure they are on your website! If you have a site with a lot of articles but not optimized for your keywords than rewrite it till you have a keyword density of around 5%. It is impossible to properly optimize for a keyword and not have the keyword anywhere on your site. Beware of focusing too much on your keywords, this can result in a search engine penalty!
Organic SEO thrives on Content
Organic SEO thrives on content! It therefore demands more creativity and more relevancy than any other method out there. Your content has to portray your site as an expert in that particular industry.
If you want to rise in the SERPs, than you have to refresh your content a lot! 5/6 times a week is a great amount and search engines like Google, Yahoo and MSN will reward your site for that!
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September 21st, 2007 at 8:15 pm
Judging by what I see on the web these days and in search engine results, unique interesting content is not important.
Plagarism and re-hashing of original content by numerous different websites is the norm. Repetition of tired formulaic gimmicks is a favorite SEO theme.
Max Cutts says something and 1 million blogs like this repeat it, quote it, and regurgitate it word for word.
News stories from the MSM are copied without permission and posted as original content on websites a hundred thousand times a day.
Yet these scrappers get traffic and revenue, when in fact they really add no truly new content on to the web.
Nope, original content ain’t important. It’s dumb stupid conformity that is, since the same crap always seems to rank high on the search engines.
rank high
September 22nd, 2007 at 12:48 am
you say everyone copies the same content.. but thats not unique content !
you need to get the attention of the visitor! you won’t get that with content that is re-written…
September 25th, 2007 at 8:56 pm
Good Article. Thanks.
September 27th, 2007 at 8:08 am
You are absolutely right about refreshing content to get top rankings in search engines. I build weight loss websites and I notice a lot of high demand keywords in Google are dominated by Answer Yahoo and blogs! I think yahoo Answers get refreshed super frequently due to many response as well as blogs.
There is this high demand keyword ” weight loss” and the second top spot is a blog. I can just imagine the visitors they are getting.
With regards to organic seo, I definitely support that because its free and it gives you a true feeling of a excellent webmaster, not to mention free traffic and more profit margin
Excellent blog by the way.