Have your rankings dropped recently? Before you do anything, you should try to find out what has caused your ranking drop. The better you understand the reason why your rankings dropped, the better you can prevent your website from future ranking drops. Today we will discuss 3 points, tomorrow the other 3 points will follow!

• Your Website Changes

Most webmasters update their web pages regularly. As long as the changes are only small, this won’t have a big effect on your rankings. However, if you re-design your web pages or if you optimize a page for a new search term then search engines might re-calculate your search engine rankings.

If you have web pages with high search engine rankings then you should change these pages with great care.

• Incoming Links are Changing

If you have an old website with a grown inbound link structure then it’s not likely that your site rankings will drop because of a link change. If the links to your site are mainly paid links that suddenly disappear or get discounted by Google then the loss of these links can be enough to cause a significant ranking drop.

If you heavily rely on paid links you might want to reconsider your linking strategy. Get inbound links that lasts.

• Websites of your Competitors Change

Everybody wants to be on Google’s first result page. For that reason, it’s only natural that other websites will be listed better than yours if you don’t react. Many websites target the same keywords as you do. If these other websites have better content and better links than your site then it’s only natural that these sites get better rankings.

You must offer better content than your competitors. Make sure that you offer many web pages that are relevant to your search terms.

Click here to read part 2 of “why did your search engine rankings drop?” (final part).

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