Today we will discuss the other 3 reasons why your search engine rankings might have dropped. If you didn’t read the first post “why did your search engine rankings drop“, please read first. Lets continue with the last 3 points!

• Spam Elements on your Web Pages!

Search engines don’t like spam. If search engines find out that you use cloaking, hidden text, doorway pages or any other spam technique on your web pages then it is extremely likely that your website will be penalized.

Remove all spam elements from your web pages. Just because your website hasn’t been penalized yet doesn’t mean that search engines won’t find the spam elements in the near future.

• Search Engine Algorithm Changes!

Search engines are continually improving their ranking algorithms. While most changes are rather subtle, some ranking algorithm changes can have a major impact on the rankings of your web pages. Wait for some days to find out if the ranking drop is not just temporarily. Then optimize your web pages so that they reflect the latest search engine algorithms.

• Technical Problems!

Your web server can be the reason for a ranking drop. If your website is down when the search engine spider tries to access your website then search engines cannot give your web pages high rankings because they don’t know your pages. Some websites display the correct web page in the web browser but the server returns an error code. In that case, search engines won’t index the web pages.

Make sure that your website is hosted on a reliable server that has no downtime. Check the HTTP status code that your website returns.

Almost any website owner will see a significant ranking drop sooner or later. Don’t panic if this happens to you. Try to find the reason for the ranking drop and then act accordingly.

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