If there’s one thing that website owners might interpret as a mark of death, it could be a Google PageRank of zero. Yet - and you’ll have to decide for yourself whether they’re the Web version of zombies - plenty of people are claiming to get along just fine while suffering from that brand.

“Fine” is not, in this case, a euphemism for bare survival, or succeeding, but only after resorting to underhanded practices. On the High Rankings Forum, “fishermack” writes, “I was also a casulty at the end of last year, my toolbar PR went from a PR5 down to PR0. I thought I was about to be knocked out of big G forever. . . . I grit my teeth and carried on adding even more content. Now I am getting more traffic than ever - WITH A PR ‘ZERO’!”

fishermack then advises anyone who’s reading to “UNINSTALL THAT LITTLE GREEN MONSTER NOW!!!”

No one else chimed in with such force, and we should all be okay with that - a page full of capital letters and triple exclamation marks would get a little tiresome. Still, lots of forum members were willing to share similar stories, and aside from outsiders’ responses to low PageRanks, there weren’t any negative effects among the bunch.

Outsiders’ responses may still deserve some consideration, of course, but otherwise, as Tamar Weinberg writes, PageRank appears to something that’s not worth worrying about.

Posted in: SEO |

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