If a blog’s all you’ve got, then these findings probably don’t apply to you. If you’re a part of a larger company, though - or even if you are your company - a survey’s results suggest that a blog should be an important part of the company site.
Over a quarter - 27 percent - of Lee Odden’s readers indicated that blogging is the online marketing tactic they’ll use most this year. That may not sound like a lot, but the closest runner-up - email marketing - received just 16 percent of the vote.
Blogs can, of course, lend a much more human voice to any venture. Some are pretty obviously nothing more than the PR team’s side project, but a good blogger can become dear to the site’s visitors (read: customers) and journalists (read: lots of customers) alike. Links and improved rankings will follow.
Blogs are pretty cheap, too - unless you’re wildly successful and need to establish some infrastructure, costs shouldn’t much exceed whatever time it takes to write entries.
Of course, I know a lot of you are already writing blogs. You folks can just accept the good news that you’re doing well
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February 16th, 2008 at 11:25 pm
thank you
February 18th, 2008 at 4:47 am
Definetely true.
If not a secret, how long does it take to get the 100% return on investment whn you buy a blog? I am not talking about just the dollar value but the value that the blog adds to the already existing business. Also, how do you estimate the price of a blog?
February 26th, 2008 at 5:27 am
The price of a blog depend on many factors, such as the number of visitors it attracts, the monthly revenue generated by the ads etc… But there need to be some kind of study before you plan to buy a blog.
February 27th, 2008 at 2:31 pm
yeah it depend on what you want and what they offer.
February 28th, 2008 at 11:16 am
Nice reading…It’s interesting to know blog which is costless have been popular as online marketing technique.
March 17th, 2008 at 11:06 pm
In the past I have used blogs as both a way to build an existing website and simply just as a blog. Both ways work really well, I have nothing bad to say about blogging, if you take it seriously and put in the effort they are an easy way to make money online, or build your companies reputation. All hail the might blog.