Some people spend 12 hours a day in front of a computer; some people spend none.  If you’re targeting this second group at all (or just want to really surround the first), Google seems ready to help with improvements to its Audio Ads program and tests related to TV Ads.

Sometime yesterday, Google Audio Ads was integrated with Google Analytics; together, the two should give users an idea of whether their radio ads are actually having an effect on site traffic.  Guesswork will still be necessary when it comes to phone calls and in-person customers (assuming you receive these things), but the move should encourage a few more people to check out Audio Ads.

Also, if you’ve been waiting to get an ad on TV, it seems like an opportunity to do it with Google may be coming.  According to Pinny Cohen, certain AdWords members have been invited to try out a beta version of Google TV Ads.  Obviously, the success of this program remains unknown - an eventual Analytics tie-in would be helpful here - but it’s interesting.

Radio and television continue to reach nearly everybody.  Now, assuming you’re still in business, whatever you’ve been doing presumably works well enough.  The idea of having a few more options within the Google umbrella isn’t a bad thing, though, and if you’re so lucky as to find some extra money rattling around, the options might be worth checking out.

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