If you haven’t embedded any YouTube videos in your site, it may be time to do so.  One individual found that Google seems to greatly favor pages featuring these clips.

One individual’s observations do not an SEO rule make, of course.  If you decide to embed clips, you’ll want to keep an eye on traffic statistics, and even if the numbers rise, users’ reactions should be taken into account, too.

That said, the case of “travelin cat” is quite interesting.  Earlier this month, the WebmasterWorld Forum member wrote, “We looked at the urls that had the most hits and decided to find out why they have been more successful then other urls. . . .  The only factor that we could find that boosted ranking was that 7 of the top 10 traffic urls had a youtube video embedded in them.  These were just random videos related to the destination page and were not created by us.”

So there’s a small-scale example.  This week, travelin cat posted again, writing, “Update: We added YouTube videos to 10 more random pages, none of which had good serp positioning.  After 15 days, the average Google visit went up just over 200% compared to the previous 15 day period on those 10 pages.”

Barry Schwartz isn’t ready to believe in a cause and effect relationship, and this does seem a little overly simplistic.  But if the presence of YouTube videos won’t in any way harm your site, embedding them could be worth a try.

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