Google has released the latest version of AdWords Editor, and the upgrades sound rather enticing.  We’ll get into those in a moment, but first, a warning: some people have been experiencing show-stopping problems, too.

Out of seven comments in a WebmasterWorld discussion thread, four speak of annoying issues with AdWords Editor 6.0.  Google’s working on the matter, so it’ll probably be fixed within a few hours.  Just didn’t want to send you guys straight into a known minefield.

Back to the good things, then.  On the Inside AdWords Blog, Christian Yee writes, “[T]his version includes new bulk editing tools, better downloading for account statistics, and a new option for updating minimum CPC bids.  We’ve also listened to users’ requests for support within AdWords Editor for CPC placement targeting and the Conversion Optimizer, so version 6.0 includes support for both of these features.”

Upgrading should be as simple as ever, and there’s nothing else new about the program that’ll require retraining.

Finally, as a separate issue, don’t be worried when the AdWords system becomes unavailable tomorrow - scheduled maintenance will be taking place.

Posted in: Business |

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