There are CliffsNotes for books, strategy guides for games, and even interpretations for strange art. When it comes to site-building, though, there just aren’t a lot of shortcuts, and so Google’s giving its Website Optimizer a nudge.
Google’s “website testing and optimization tool” is free in the beginning, and that’s fine. It might be better than fine, really, since there’s a sort of implication that the search giant is giving away the key to its own castle. What better than Google to tell you how to charm search engines?
Then there are the opportunities for you to spend some money. Pay $250 for an hour of technical phone support, $600 for three, or $1,200 for eight hours. Wince, if you want, or run away screaming - the Dow’s going down again, and nobody’s stopping you.
Yet for whatever it’s worth, Garett Rogers writes, “The Website Optimizer service plans cost a bit of money, but it’s better than having no real support at all.” And the tool is worth checking out even if you don’t plan to ever hand over any cash.
Heck, maybe with all the time you’ll save from not needing to constantly work on your site, you’ll be able to reread some full novels and enjoy some unusual paintings.
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July 18th, 2008 at 4:00 pm
that the search giant is giving away the key to its own castle.
August 13th, 2008 at 9:08 pm
but i think that some day there will be “over optimized” website on internet top ranking no more unoptimized website.