If you felt the recent Yahoo-Google advertising deal seemed good - or more likely, didn’t develop any feelings at all about the corporate-level development - it may be time to think again. One report indicates that Yahoo’s search ad rates could rise as a result.
SearchIgnite looked at data “culled from 12 million paid search clicks from January through June via 15,000 active keywords managed via SearchIgnite’s technology,” according to Dawn Kawamoto, and then “examined the cost difference between Yahoo and Google for tail terms, head terms, and brand terms.”
SearchIgnite concluded that, if Yahoo tries to catch up with Google, a rate of increase of about 22 percent would be appropriate.
This is something to think about if you’re dealing with any sort of advertising budget. It would certainly be nice if Yahoo’s ads catch up to Google’s in terms of effectiveness, but people will have to be careful that the savings are still there.
SearchIgnite doesn’t speak for Yahoo, though, and the company’s been quiet, so this hopefully won’t become an issue. Regulatory concerns might even stop the main deal from going through.
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July 28th, 2008 at 7:34 am
thank you nice paylaşım.
August 1st, 2008 at 8:02 am
good nice resources.
August 5th, 2008 at 11:07 pm
I definitely don’t like the idea of any more corporations joining together for online advertising, especially not big ones like Yahoo!/MSN/Google. Although it’s definitely a pain to run ads on each, I prefer it because a lot of people won’t go to the effort, which makes ad rates lower. If there were just one giant ad network, it would be really tough to compete at a smaller level.
August 8th, 2008 at 12:59 pm
its amazing good project it very nice.
August 9th, 2008 at 3:01 pm
Good Article but i think that most webmasters perfer google adwords weather yahoo advertisement.