Due to its stock’s performance and the falling-apart of its relationship with Microsoft, some rather harsh things have been said about Yahoo lately.  Site owners and SEO specialists might want to send the company a little “thank you” note, though, as a new update to its search index seems to have worked in their favor.

Granted, not everyone can benefit from an update; the concept is similar to that impossibility whereby most people claim to be better-than-average drivers.  Still, the effects appear to be either neutral or positive for the members of the WebmasterWorld forum.

In a short thread discussing the update, measured traffic increases of 10, 25, 30, and 50 percent are mentioned.  As far as rankings go, “arikgub” saw his site move from somewhere outside the top 200 results for a keyword to the very first page.

This all caused “supermanu” to write, “Definitely an EXCELLENT update . . . .  Thank you Yahoo!  I love you!  I hope it will stick like this FOREVER ;)”

With any luck, at least a few of you have been left feeling the same way.

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