Yahoo’s stock price fell under $13 per share today, and it’s been over five years since the company last saw these levels.  So, faced with what’s starting to look like a do or die situation, Yahoo’s trying to aim things towards the first result by announcing Yahoo Web Analytics.

Yahoo Web Analytics will try to match the success of Google Analytics, which has won its parent corporation all sorts of fans.  Or Yahoo may have its sights set even higher, since an official FAQ page claims that it will one-up most analytics tools by offering real-time and raw data along with a superior interface.

The page also explains, “Yahoo! Web Analytics helps you identify the ads, campaigns, keywords and referrals that contribute the most to your bottom line.  It helps you understand what pages, content and products perform better than others, thereby helping you better design your site.  And . . . Yahoo! Web Analytics can help you to market your site better, increase visitor engagement, convert more visitors into customers, and transform existing customers into die-hard fans.”

Unfortunately, it’ll be a while before most of us get to put this to the test; Yahoo Web Analytics is being rolled out in a rather slow fashion.  But Dennis R. Mortensen, Yahoo’s director of data insights, writes that becoming an advertiser is one sure way of getting your hands on the thing.

If you’re not that determined to see it early, just know that a Google Analytics competitor should eventually become available.  For the sake of your site, you should check it out, and for the sake of your financial portfolio, you may want to rethink some investments afterward.

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