The economy is in a very iffy position.  Unpleasant records have been broken left and right over the past few weeks, and some people are preparing for a bad 2009 and 2010.  So here’s a bit of good news: most folks agree that the sky’s the limit in terms of money Google’s willing to give you.

Barry Schwartz explains, “A WebmasterWorld thread has recent discussion around the AdSense Glass Earnings Ceiling theory.  If you read the thread, some swear by Google instituting a cap of some kind, while others said they never experiences such a cap.  The seniority of members who believe in the cap are mixed also, so who really knows?”

Well - maybe - the participants of a survey.  Although the results weren’t as clear as they might have been, a full 57 percent of respondents (or 39 people) feel there isn’t a ceiling.  About 28 percent (or 19 people) believe there is, and 15 percent (10 people) think ceilings exist but only affect some publishers.

Feel free to weigh in with your own opinions, since businesses of different sizes and in different industries are bound to have non-identical perspectives.  Still, the results of the survey should provide everyone with a great incentive to continue optimizing their campaigns, and this will hold true even if the economy recovers.

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