Earlier this week, the news broke that we’re officially in a recession.  Today, the Dow took another 200+ point plunge.  Tough times, indeed, and so a new list of AdWords tactics that’s supposed to be used under such circumstances seems highly useful.

Google tossed out six main steps in addition to some sort of inspiring quotes from different sources.  The first idea: “Focus your ads on low prices and savings.”  Using terms like “clearance” or “blowout” might help, or you can put services like “layaway” in the spotlight.  The second tip - “Use value-related keywords” - ties in closely.

Next, “Make sure your ad groups are targeted and relevant.”  As much as consumers are trying to save cash, advertisers should, too, and again the following tip - “Don’t waste money on irrelevant clicks” - is related.

Piece of advice number five is to “Make it easy for customers to buy.”  Send people to specific product pages, and perhaps (without getting Amazon.com upset) make purchasing stuff as close to a one-click process as possible.

Finally, “Focus your money on high-performers.”  Now’s not a time to dote on things that aren’t too popular.

Good luck adopting these tactics, and see you next week.

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