The company that now has Carol Bartz for a CEO has issued a new blog post to explain a misunderstanding we discussed three weeks ago.  Much of the same ground gets covered, but there are some handy dandy new stats to emphasize that Yahoo isn’t wrecking search campaigns left and right.

A brief recap: Yahoo’s terms and conditions allow it the option to adjust campaigns without first telling the folks in charge.  Notifications go out afterward, at which point said folks are free to change things back.  Only lots of people got upset about the power Yahoo had given itself.

So a post on the Yahoo Search Marketing Blog explains, “Since June 2008, we have optimized approximately 2% of all active accounts and created approximately 20,000 new ads.”  And “[t]he acceptance rate of changes we have made is roughly 80%, which we believe indicates the changes have been helpful.”

Anyone who’s still worried can even contact Yahoo via the “Support Request” option and permanently opt out if they want.

It seems that doing the opposite would almost be smarter, though.  Perhaps try to sympathize about the torch-and-pitchfork reaction of some bloggers, and presto, you could have a search professional optimizing your account for free.

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