Here’s an idea for an experiment: watch a few episodes of the old Monty Python show with some friends, and you’ll probably notice that different sketches hit and miss for different people. User-generated content seen by a diverse audience is even more subject to a range of opinions, so YouTube’s now helping contributors determine how their clips are doing.
A post on the YouTube Blog describes its newest feature as “a ‘Community’ tab that allows you to see how YouTube users engage with your content over time and depending on their geographic location. You can see total numbers related to ratings, comments, and favorites (or all of them combined), as well as the average number of actions the community takes per view of your video.”
The post then continues, “For example, if it looks like your rating is 3/5 stars, but the average Japanese viewer is giving you 2, while the French tend to give you 5, you’ll now know where your real fans are located.”
If you’ve been using YouTube to promote your site and/or products, this could prove to be an invaluable targeting tool. And if you haven’t, it represents one more reason to start.
Like most of the stuff Google puts out, access to the Community tab doesn’t cost a thing.
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