Avinash Kaushik, Google’s Analytics Evangelist, wants to help you make money, and while he’s not sending out cash-filled envelopes, the man is making the process rather easy.  Today, he gave AdSense optimization tips in a short video, and an official blog post put some of the ideas into print.

Here’s what Talia Brodecki, another Googler, summarized as idea number one: “Discover what content and traffic sources keep people coming to your site again and again.”  Because you have to admit that it’s hard to make money off complete strangers.

Then, “Figure out which pages to improve on your site.”  Some pages are stickier than others, and you’ll want to fix the ones that cause the most people to leave.

Finally - at least this for this post - “[f]ind out where AdSense performs best on your site.”  If people can’t get enough of your one random blog post about sock puppets, who are we to argue?  Write some more.  Or shut up about them if no one ever clicks on the accompanying ads.

Since Google tends to offer a lot of tips, some of this advice may sound familiar to you, but hopefully it’ll help as a refresher.  Also, Kaushik’s video represents the first part of a five-week series, so a lot of more advanced pointers may be on the way.

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