Sometimes, official blog posts aren’t all that useful.  They include pieces of advice that feel years old, and steer readers away from tactics that aren’t completely goody-two-shoes.  But lucky for you, Google’s Ricardo Prada broke from the mold in a recent blog post.

Prada, a user experience researcher, shared three tips that relate to his area of expertise.  First, he suggested, “[R]emember that vistors come to your site with specific goals in mind, like reading your essays, or checking out your collection of sports photos.  Write down the top three tasks your users might want to accomplish on your site, and design to make those tasks quick and efficient.”

Then, Prada pointed out, “The most natural place for a user to evaluate an advertisement is after they’ve completed their goals on your site.  Instead of interrupting your user’s main tasks, try to offer ads as potential exit path for users who were probably ready to leave anyway by placing them at the end of completed tasks.”

In the end, Prada fell into one trap and advised not using SEO unless it “makes sense.”  His other two tips should be helpful, however, and lead to happier users and more ad revenue.

Prada also recorded a video if you’d like a little more info.

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