If you try to reach people using videos, some new info from Yahoo, Interpret, Havas Digital, Warner Brothers, and PHD may be of interest to you.  Basically, it seems that people watch online clips a lot during the workday.

“Unlike television consumption, which mostly happens during the primetime hours of 8 p.m. - 11 p.m., people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime,” said Jason Kramer, Chief Strategy Officer at Interpret, in a statement.

We’ll let you decide how to best take advantage of this trait.  But videos that people will watch while they’re eating lunch at their desks are not always the same ones that they’ll watch during evenings or on weekends.

Consider the issue of not-safe-for-work content, for example.  Although it may represent a great way to catch people’s attention when they have the freedom to watch whatever they want, there’s no way they’ll watch it with their boss around the corner.  Or by the same token, something that they can watch in front of their boss might not stand out when they’re at home.

So you may want to make a two-prong approach of sorts with your promotional online videos.

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