It’s been said that everybody’s selling something, and it’s fair for those sellers to point out that not a lot of merchandise moves when would-be customers don’t even get a chance to buy it.  But data from Hitwise indicates that content (as opposed to sales pages) may represent a great way to lure people in.

Yep, although the perfect website, from a seller’s perspective, might consist of one gigantic “buy now” button, Hitwise stats show that people are becoming much more interested in content.

Robin Goad reports that the market share of content-driven sites in the UK is 73 percent larger than the share of transactional sites.  That’s a pretty big gap, and what’s more, it’s been steadily increasing since about March of 2007.

So think about spending more time talking than hawking, even if your goods are physical items with price tags attached.

And, of course, this eye-opener will work out just fine for you if you’re in the business of creating content.  Keep it up if that’s the case, as things look set to continue going your way for the foreseeable future.

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