Your humble author has a soft spot in his heart for forums; they provide invaluable education and entertainment concerning cars.  And now it looks like forums are due for a comeback, as Google may make it worth your while to start promoting brands on them once again.

Last night, a post on the Official Google Blog revealed, “[W]e introduced a new search feature that makes it easier for you to find forum posts or discussions related to what you’re searching for.  This new addition to Google search results applies to sites that tend to have a large number of posts on a specific topic.  When several different discussions on a site are relevant to your query, we indent them under the primary result and include the date of each post.”

So essentially, forum threads appear to be getting an SEO promotion, perhaps over other sites and blogs (depending on the situation).

Please don’t take this as a suggestion to troll forums, of course; forum moderators might simply ban you.  Or, if someone clicks through to a forum thread and sees nothing but self-promotion, no good will come of it.  It may just be wise to join some forums and become a member of the community, contributing when you can.

Don’t forget to spend time on a couple of car forums, too, if only because they’re so much fun.

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