Well, Google’s said before that PageRank isn’t of much importance, and there’s more evidence today that the company continues to back that assertion. Google has removed the PageRank section from its Google Webmaster Tools resource.
Googler Susan Moskwa explained in a Google Webmaster Help thread, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”
That makes a fair amount of sense. Of course, there’s a difference between “not the most important metric” and “worth torpedoing,” so a lot of people may still miss the PageRank info. A small detail can make a big difference in a tight traffic or ranking race.
Still, the move keeps everybody on an even footing, so it’s not like much is getting lost or gained. This might just simplify everything, which would be nice.
By the way: Barry Schwartz notes that, oddly, PageRank values are still visible in the Google Toolbar.
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February 27th, 2010 at 9:38 am
I am agree
March 22nd, 2010 at 11:30 pm
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April 30th, 2010 at 8:45 am
Its true that many webmasters literally considered Page Rank the most important metric. But thanks to Susan Moskwa who made this clear that it’s just not that important.
May 11th, 2010 at 4:48 am
Pagerank is not important anymore, in the past everybody used it to value a site, but that time is over for sure!
September 1st, 2010 at 6:42 am
Awesome post!!! When you have a vested interest in having been right (because you have clients who paid a lot to be told to implement nofollow, and paid a lot to implement nofollow for page rank sculpting), you tend to develop a biased perspective.”