We’ve talked about tips, tools and various types of optimization issues. There’s a sort of basic first step that falls before everything else, though - appearing in Google’s search results at all.
Whether you’ve got a new site that seems to have escaped Google’s notice or an old one that appears to have been ignored (or […]
A walkthrough discussing a single one of these products would probably be worth your time; an official webinar on all three is impossible not to recommend. So if you want, learn about Google Webmaster Tools, Google Analytics, and Google Website Optimizer on July 8th.
Around 9 AM PT (these things tend to start a little late), […]
There are CliffsNotes for books, strategy guides for games, and even interpretations for strange art. When it comes to site-building, though, there just aren’t a lot of shortcuts, and so Google’s giving its Website Optimizer a nudge.
Google’s “website testing and optimization tool” is free in the beginning, and that’s fine. It might be better than […]
Two Google-related issues that could pose problems for you cropped up this week. The solution to one of them is known. An answer to the other one (which appears to have affected many more people) is not.
We’ll start with the quicker-to-cover topic: an SEOmoz page seems to have been severely penalized because its […]
Google has released the latest version of AdWords Editor, and the upgrades sound rather enticing. We’ll get into those in a moment, but first, a warning: some people have been experiencing show-stopping problems, too.
Out of seven comments in a WebmasterWorld discussion thread, four speak of annoying issues with AdWords Editor 6.0. Google’s working on the […]
If you haven’t embedded any YouTube videos in your site, it may be time to do so. One individual found that Google seems to greatly favor pages featuring these clips.
One individual’s observations do not an SEO rule make, of course. If you decide to embed clips, you’ll want to keep an eye on traffic statistics, […]
Earlier this week, a story titled “13 Year Old Steals Dad’s Credit Card to Buy Hookers” gained national attention. People poured towards a certain site, but as it turned out, the story wasn’t true, and was instead serving as extremely effective linkbait. Google doesn’t seem to like this idea.
In a Sphinn thread, the company’s own […]
If you don’t use MySpace, Twitter, and other forms of social media, that’s fine. Time and money can be tight, interests can lie elsewhere - no problem. Go ahead and stake out your name(s), though, to prepare for the future and/or protect yourself.
Remember the early days of instant messaging? A few people managed to establish […]
You might be selling a business or changing marriage statuses. Or trying to cheat the IRS or hide from the mob. Whatever. But if, for any reason, you need to change a Google AdSense payee name, there are a few things to take into account.
First, the idea of giving an account to someone else is […]
More than once in my life, I’ve had to turn in an assignment or send an email at a very inconvenient time. The sort of time that makes you take a day off or wake up in the middle of the night. Anyone who’s been in the same position should be happy to hear that […]