If you felt the recent Yahoo-Google advertising deal seemed good - or more likely, didn’t develop any feelings at all about the corporate-level development - it may be time to think again.  One report indicates that Yahoo’s search ad rates could rise as a result.
SearchIgnite looked at data “culled from 12 million paid search clicks […]

To state that Yahoo’s in trouble doesn’t begin to describe the company’s status.  Its stock is at a level that it also reached about four years ago, and a powerful investor and huge corporation are breathing down its neck.  There’s a saying about the sum of something’s parts, though, and Yahoo’s Roger Park recently offered […]

We’ve talked about tips, tools and various types of optimization issues.  There’s a sort of basic first step that falls before everything else, though - appearing in Google’s search results at all.
Whether you’ve got a new site that seems to have escaped Google’s notice or an old one that appears to have been ignored (or […]

A walkthrough discussing a single one of these products would probably be worth your time; an official webinar on all three is impossible not to recommend.  So if you want, learn about Google Webmaster Tools, Google Analytics, and Google Website Optimizer on July 8th.
Around 9 AM PT (these things tend to start a little late), […]

There are CliffsNotes for books, strategy guides for games, and even interpretations for strange art.  When it comes to site-building, though, there just aren’t a lot of shortcuts, and so Google’s giving its Website Optimizer a nudge.
Google’s “website testing and optimization tool” is free in the beginning, and that’s fine.  It might be better than […]