The economy is in a very iffy position.  Unpleasant records have been broken left and right over the past few weeks, and some people are preparing for a bad 2009 and 2010.  So here’s a bit of good news: most folks agree that the sky’s the limit in terms of money Google’s willing to give [...]

Yahoo’s stock price fell under $13 per share today, and it’s been over five years since the company last saw these levels.  So, faced with what’s starting to look like a do or die situation, Yahoo’s trying to aim things towards the first result by announcing Yahoo Web Analytics.
Yahoo Web Analytics will try to match [...]

We’ve talked before about using sites like Facebook and Twitter to promote blogs and businesses.  For anyone who’s using YouTube - or is thinking about heading in that direction - there’s a special new monitoring tool called Hot Spots.
Hot Spots aims to show content creators how well their videos are doing in comparison to the [...]

Yahoo has unveiled a new product, and although there are less interesting possibilities, this thing could either revolutionize our industry or end CEO Jerry Yang’s career.  Yang, you see, is putting Yahoo APT up there with radio, television, and the Internet.
APT is an advertising platform, and its main selling points are said to be speed, [...]

About two months ago, SearchIgnite released a study saying that the Google-Yahoo search ad partnership could result in keyword prices being increased by 22 percent.  Hal Varian, Google’s chief economist, has now responded with a five-point version of “that ain’t so.”
Varian begins, “[T]he report fails to acknowledge that ad prices are not set by Yahoo! [...]