The effect of PageRank has been debated endlessly, as people have seen numbers go up and down without any clear correlations in traffic levels.  Everyone who’s interested in PageRank has something to look forward to (or dread), though, since Matt Cutts has issued a statement about some impending changes.
The extent of Cutts’s original heads up: […]

If you felt the recent Yahoo-Google advertising deal seemed good - or more likely, didn’t develop any feelings at all about the corporate-level development - it may be time to think again.  One report indicates that Yahoo’s search ad rates could rise as a result.
SearchIgnite looked at data “culled from 12 million paid search clicks […]

To state that Yahoo’s in trouble doesn’t begin to describe the company’s status.  Its stock is at a level that it also reached about four years ago, and a powerful investor and huge corporation are breathing down its neck.  There’s a saying about the sum of something’s parts, though, and Yahoo’s Roger Park recently offered […]

We’ve talked about tips, tools and various types of optimization issues.  There’s a sort of basic first step that falls before everything else, though - appearing in Google’s search results at all.
Whether you’ve got a new site that seems to have escaped Google’s notice or an old one that appears to have been ignored (or […]