If you’re considering a site redesign, the smartest way to go about it is to test, test, and test some more.  Folks looking for more specific advice - or at least a starting point - may find some information collected by Antrepo4.com useful, though.
A site’s dominant color is perhaps the one thing that’ll most affect [...]

Here’s an idea for an experiment: watch a few episodes of the old Monty Python show with some friends, and you’ll probably notice that different sketches hit and miss for different people.  User-generated content seen by a diverse audience is even more subject to a range of opinions, so YouTube’s now helping contributors determine how [...]

If you’ve been thinking about promoting a retail site on Twitter, well, stop.  New stats show that (in most cases, at least) not much traffic flows from Twitter to sites of that type.  And unfortunately, personal blogs don’t fare a whole lot better.
Heather Hopkins, a senior online analyst at Hitwise, put together some interesting information [...]

Ever see the movie Nothing?  It’s not too great, but features the usually-entertaining David Hewlett as a man who (along with one friend) has the ability to “hate things away,” meaning make stuff he dislikes disappear.  Unfortunately, rather few of us can have the same effect on Web pages, and Google’s Matt Cutts recently explained [...]