27
Aug

Although, strictly speaking, this article won’t help you earn more money with Google AdSense, we suspect you’ll enjoy its contents just the same.  That’s because it contains the news that publishers from other networks will now sometimes compete with regular AdWords advertisers for your ad space.
Google’s been informing AdSense publishers of this change with emails [...]

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20
Aug

People who want to promote things using YouTube are in luck, as we’re returning to that subject this week.  Moreover, rather than random advertising reps who dabble and pick up lessons here and there, the advice comes straight from YouTube employees who get to see everything that goes on.
Matthew Yeomans and Bernhard Warner are responsible [...]

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20
Aug

It seems some marketers can’t shake off the “forward to a friend” mentality of email sharing and some don’t even insert a link to help recipients share content.
A recent report by email marketing firm Smith-Harmon found that nearly half of marketers don’t insert an option into their email communications that allows recipients to forward them [...]

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13
Aug

It’s been said that everybody’s selling something, and it’s fair for those sellers to point out that not a lot of merchandise moves when would-be customers don’t even get a chance to buy it.  But data from Hitwise indicates that content (as opposed to sales pages) may represent a great way to lure people in.
Yep, [...]

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6
Aug

If you try to reach people using videos, some new info from Yahoo, Interpret, Havas Digital, Warner Brothers, and PHD may be of interest to you.  Basically, it seems that people watch online clips a lot during the workday.
“Unlike television consumption, which mostly happens during the primetime hours of 8 p.m. - 11 p.m., people [...]

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